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5. REASONS TO BUY A PREMIOUM DOMAIN NAME

1. PREMIUM DOMAINS MAKE IT EASY FOR YOUR CUSTOMERS TO FIND YOU
Is your domain name memorable? Will your customers be able to easily find your website? There’s a
reason why short, keyword-rich, and descriptive domains are in high demand and are considered
wise investments. A solid online address is the ticket to your website’s traffic, and it can be yours.
2. PREMIUM DOMAINS ARE TRUSTWORTHY
Domains that are overly-hyphenated, have unfamiliar extensions, and are confusing or long, are
synonymous with spam sites that offer little value to the visitor, and can even be dangerous or
unsecure. Memorable domains that end in a widely recognized, established extension like .com or
.net are more trusted by visitors, resulting in improved click-through rate and sales.
3. PREMIUM DOMAINS ARE GOOD FOR SEO
Having a top ranking in Google is the gift that keeps on giving. Domains that exactly match keywords
tend to perform well in organic search engine results on those terms, as long as the content on
the site is of high quality and relevant to the domain name. Though SEO usually requires some
upfront investment to achieve top rankings, unlike pay-per-click ads, it doesn’t just disappear when
payment stops.
4. PREMIUM DOMAINS CAN REDUCE YOUR PPC COSTS
Recent studies have shown that exact match domains can dramatically reduce the amount companies
pay per click by improving their Quality Scores . the measure by which Google determines a
keyword’s relevance and cost. Quality Score depends on alignment between the paid keyword, ad
copy and landing page or website. The more a search query appears in an ad, including in the domain
name/display url, the more relevant the ad appears to the searcher.
5. PREMIUM DOMAINS JUMPSTART DOMAIN AUTHORITY
Domain authority has long been a measure of how search engines determine the power of a website.
SEOMoz, a leading SEO measurement service, defines domain authority as a predictor of how well a
web page will rank on a domain. This authority is determined by many factors including a domain’s
age, size, and incoming links. Premium domains often come with existing domain authority,
improving the site’s ability to rank better, faster.
A strong web address is a critical piece of any digital marketing strategy.

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